Retail / eCommerce
Toys"R"Us
BigBook Digital Experience
The updated experience contributed to measurable revenue and engagement lifts during holiday periods while supporting repeat campaign use.
Brand Index
Toys"R"Us / Babies"R"Us
Cross-functional work spanning design systems, campaign UX, guided shopping, and interactive retail experiences across both Toys"R"Us and Babies"R"Us.
LeadershipeCommerceMarketingDesign SystemsFront-End Development
3
Case Studies
1
Industry Angles
8
Service Themes
Shared Scope
UX StrategyInteraction DesignFront-End Architecture / DevelopmentConversion Optimization / CRODesign SystemsComponent LibraryTeam EnablementUX Design
Projects
Case Studies in this brand family
Retail / eCommerce
Toys"R"Us
Great Deals Store
Delivered a reusable component library and documentation system that reduced UI inconsistency and accelerated new feature delivery across global teams.
Retail / eCommerce
Babies"R"Us
Sweet Dreams Sleep System UX
Delivered a recommendation-driven buying experience that simplified bundle discovery and increased cart attachment for sleep category products.